I was given good advice once - buy someone a gift that they would enjoy but not buy themselves. This will go a long way in helping you pick some excellent gifts but particularly for family members, who require a Christmas and Birthday gift every year, the choice gets increasingly hard.
The simple way of choosing the perfect gift is to give a gift card and an Amazon Gift Card makes sure the recipient gets exactly what they want. no one offers more choice.
After all, you can't be expected know what they want, but they can.
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